The Hedonic Marking of Processing Fluency: Implications for Evaluative Judgment
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The Fluency Amplification Model: fluent stimuli show more intense but not evidently more positive evaluations.
Processing fluency plays a large role in forming judgments, as research repeatedly shows. According to the Hedonic Fluency Model, more fluently processed stimuli are rated more affectively positive than less fluently processed stimuli. Most research documenting such findings uses neutral or positive stimuli with low complexity, thus any potential impact of initial stimulus valence cannot be tes...
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It is generally accepted that repeated exposure to an advertisement can influence liking for an advertisement and for the brand names and product packages included in the advertisement. Although it has often been assumed that repeated exposure leads to a direct affective response, more recent evidence suggests that prior exposure leads to processing fluency at the time of judgment. It is a misa...
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Processing fluency, or the subjective experience of ease with which people process information, reliably influences people's judgments across a broad range of social dimensions. Experimenters have manipulated processing fluency using a vast array of techniques, which, despite their diversity, produce remarkably similar judgmental consequences. For example, people similarly judge stimuli that ar...
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تاریخ انتشار 2002